Sri Lanka Tourism‘s International Travel Blogger & Journalist Program to support SME’s – Adaderana Biz English
The “Visiting Travel Blogger and Journalist Program” is an annual project hosted by Sri Lanka Tourism to diversify and disseminate the visit of foreign travelers visiting the country and also to generate income for micro, small and medium-sized enterprises (MSME). in Sri Lanka. Over time, the steady pattern of international travelers has been limited to areas such as Sigiriya, Kandy, Nuwara Eliya and Yala. However, through blogger and journalist programs, interest was created in the spread of lesser-known attractions such as the Jaffna Peninsula, Pidurangala, Wilpattu, Riverstone-Matale, Seelogama-Belihuloya, Bandarawela, Monaragala, Maligathenna-Gampaha, Rampa Diyaluma, Kondagala-Kandy and Tangalle in Sri Lanka. Thus, more opportunities and experience-based diversity will be created and added to a visitor to Sri Lanka.
“So Sri Lanka”, the theme used to offer travelers a lasting taste of authentic Sri Lankan life. from authentic local food, nature, rich cultural values and lifestyle. Most travelers are now looking for unique experience-based options that Sri Lanka is able to offer, with the support of fast-growing small and medium-sized businesses.
International travel journalists and travel bloggers have been identified based on their exciting content creation capabilities for travel blogs, popular social media platforms (such as YouTube, Instagram Facebook), the overall influence on their global virtual audience to point to unexplored places on the map who needed attention to the development of the local and regional economy.
Modern Traveler is looking for unexplored wildlife refuges, beaches, waterfalls and hiking trails. On the way to these attractions, they would ideally stop at a small restaurant to enjoy a cup of tea, drink royal coconut from a street vendor or simply enjoy an authentic gastronomic experience in a Sri Lankan household.
Previously, places like Jaffna, Kilinochchi, Passikudah, Badulla, Riverstone, Bandarawela, Wilpattu and Belihuloya and Monaragala, did not see the tourists, who were not on the normal tourist routes before. However, these sites are now part of the campaign to improve their visibility and also ensure that these areas, which contain small and medium-sized businesses, become beacons for more travelers.
Ireland-based Female Travel Blogger Janet Newnham, who owns an international travel blog site called “Journalist on the run”, started writing about Sri Lanka, commenting that “I never expected to find some of the most beautiful hotels in the world in this small but perfectly formed nation of South Asia “.
As a result, dolphin watching in the Kalpia, elephant safaris in Minneria and Wilpattu are becoming popular. Travel bloggers, journalists and tourists are now discovering places like Pettah, making invisible spice markets to buy spices from local wholesalers and then extend their Riverstone trip to Matale for hiking trails. Tourists now stumble upon waterfalls such as Diyaluma, Sera Ella, Bopath Ella, Bambarakanda Ella, Duwili Ella and stop at homestay accommodations in the area.
Another highlighted activity designed to highlight the local community was “Day with the Locals”, which was held in Selagama, a remote village in Belihuloya and Kilinochchi (North). This project offered to create a community-based rural tourism experience. for the foreigners, who were able to take a few words of Sinai and Tamil and connect with the local villagers and engage in rice cultivation and cooking delicious meals from their fresh gardens. The local communities were involved and benefited substantially from homestay providers, Village Safaris, boat rides, vendors selling their own handicrafts and creations and a grandmother cooking this authentic Sri Lankan meal (local gastronomic show).
The content recorded on these trips was shared and published on popular travel blogs, online and print publications and social media platforms that reached the masses of people from different traveler demographics around the world. The prominent position takes important steps in distributing the arrival of travelers and facilitates movement to well-known attractions and ensures that all parts of the country can benefit inherently, economically and non-economically from tourism.
The ongoing impact of the journalists ‘and bloggers’ travel program can be seen through the positive feedback it received, where the YouTube and Instagram accounts of these influential social media and bloggers were flooded with comments like, “I definitely want to visit these places” and “I will I really wanted to see beautiful Sri Lanka “which showed that Sri Lanka was placed in the minds of enthusiastic and potential travelers.