Printed travel guides go digital
BLUEDALE Publishing is taking steps to digitize its travel guides.
In a statement to the media, the company, with more than 14 years of publishing experience, said it was trying to make travel guides more accessible.
The first title of Bluedale KL The Guide was coined when publisher Lyndon Yap went abroad and found that travel guides were distributed for free.
He wanted to create something similar so that travelers could travel easily to the Malaysian capital.
Today, Bluedale has become a trusted source of basic local travel information, all for free.
The focus of these travel guides is solely on providing content that travelers did not know they needed.
“Our travel content allows readers to learn about something they have not known or experienced in the past. For example, how Nasi Lemak International first started in Kampung Baru “, said Yap.
According to the World Bank in 2019, Malaysia’s gross domestic product (GDP) was 364.7 billion US dollars, while a total of 26.1 million international tourist arrivals were recorded, proving that the tourism industry flourished before Covid-19. .
Despite the pandemic, Bluedale continues to work to provide valuable information for future travel when it is safe to visit Malaysia.
The company also understands the need to expand its product to other states, hence the partnerships with state travel agencies
to provide similar guides for Melaka, Johor, Taiping, Tawau, Tambunan and Keningau, inter alia.
Currently in the works are Johor The Guide, Hulu Selangor The Guide and Perak The Guide, which will be available in the near future.
Meanwhile, Klang Valley 4 Locals – formerly known as Travel 4 Locals – is another guide aimed at boosting growth between local businesses and tourism in the Klang Valley.
It focuses on what locals and locals want, with fewer in over-popular areas and tourist spots.
Regarding domestic tourism and its importance in these difficult times, Yap explained: “About 70 to 80% of people do not come from here, but are people who have been identified.”
The research revealed that many people, especially those from the city, know little about hidden attractions within their own areas.
Bluedale travel guides are developed based on the experiences and suggestions of readers.
“They are intended for the masses, who include any nationality within the Klang Valley,” Yap said, adding that these travel guides were distributed to Malaysian travel agencies nationwide.
In 2020, Bluedale released the 38th edition of KL The Guide, which is also available as an e-book.
The company realized that it was time to intensify its game digitally.
In addition to providing these hassle-free e-guides, the company has converted e-books into mobile apps that can be downloaded from the Google Play Store or Apple Store.
All this was made possible thanks to the contributions and comments of readers, while the company collaborates with federal, state and local authorities to promote domestic tourism.
Bluedale has also acquired through its cooperation with tourism authorities in countries such as Uzbekistan and Turkmenistan.
Uzbekistan The Guide, for example, highlights the mysterious but beautiful country of Central Asia, known for its exceptional architecture. More than 100 historic sites in the cities of Uzbekistan are included in the guide.
In addition to the comprehensive information contained in travel guides, Bluedale provides more information on various attractions through social media platforms.
With its latest project being a spa and wellness guide in collaboration with the Wellness Spa Association, Bluedale aspires to work with more organizers and agencies as it operates in areas beyond tourism.
In addition, readers can digitally contribute content to the post.
In addition, the posters promoting KL The Guide are getting more attention nowadays.
The catchy phrase “Hi, I spotted KL The Guide” accompanied by a QR code will lead those who are curious directly to the application.
For details, call 03-7886 9219 or email [email protected]