‘Penny Pinching’ British Airways Frequent Flyer Policy Other Airlines Should Learn From
British Airways recently extended its frequent flight status for another year. So far so normal (at least for the last 12 months).
Where things deviate from the standard is that not everyone is happy with the expansion.
Various business bloggers, enthusiasts and frequent advertising companies have taken to social media (and their own online platforms) to express their frustration that not everyone will be eligible for this.
Blogger Inside Flyer wrote: “The British Airways Executive Club has made an announcement that will annoy as many members as it wishes. BA has decided to add 12 months to the list of members, but only those whose Tier Point collection expiration date falls on or before December 8, 2021. “
“Given that the Executive Club had already expanded its elite membership status in June – for members whose Tier Point collection expired between July 2020 and June 2021 – this expansion only helps about half of BA’s membership. Critically, however, the BA stopped calling it “expansion” and instead called it “protection” of the membership status. »
The Economy Class & Beyond flight judge wrote: “British Airways will extend the status of Executive Club members. However, it seems that not everyone will benefit. “
The net result is that no member of the British Airways Executive Club, including Bronze, Silver and Gold cardholders, will lose Tier status in 2021. However, those beyond the dates quoted by British Airways will have no further protection situation at the moment.
The reviewer also noted: “The number of Grade Points to qualify for the British Airways Executive Club status will remain reduced for the time being (with a 25% lower requirement).”
- Bronze: From 300 to 225 Degree Points or 18 eligible flights
- Silver: From 600 to 450 Degree Points or 37 eligible flights
- Gold: From 1500 to 1125 degrees
Immanuel Debeer, a full-time luxury travel hacker and founder of Flight Hacks, told DMARGE: “Most people who have BA status have not been able to fly much in the last 12 months. The situation was prolonged last year, but for obvious reasons it made sense to do it again this year. However, they have left much of their membership base excluding those with their renewal dates in the first half of 2022. “
“He just feels stingy with me, thinking that everyone would like to go out there and fly, but if you are in the UK, it is not just a viable option.”
Niall Rooney, Chief Executive Officer of British Airways, commented on the changes, saying: during the most difficult time in the history of the airline. “
“We know that many of our members have not been able to travel, but today’s news means they can retain their benefits for longer and use them when they are able to fly again. We hope this will complement some of the measures we have already introduced, including our book of commitment, which provides flexibility and reassurance to our customers. “