Kerala Blog Express goes local- The New Indian Express
Express news service
THIRUVANANTHAPURAM: Ten bloggers will have their first taste of Kerala as the tourism department launches “My First Trip”, a campaign to promote the state among domestic travelers in the country. Designed according to the lines of the well-known Kerala Blog Express, the six-day Kerala Blog Express Influencer Engagement Activity will see bloggers and social media travel to major destinations in Kerala and display these tourist sites on social media. thus announcing the readiness of the state for domestic travelers.
“Our target group is the domestic travel community, especially those in neighboring states. “Our tourist destinations are open, following the Covid-19 protocols and this campaign will show our readiness to host the travel community,” said a tourism official.
The campaign was conceived even before the pandemic as an Indian counterpart to the Kerala Blog Express international campaign that brings bloggers from around the world to the state to promote destinations in Kerala. “All the bloggers who arrive as part of the campaign are first-time visitors to the state and as they experience the situation for the first time, their excitement will be felt in the social media updates. “The 10 bloggers will have different itineraries and the main destinations in 14 areas will be covered in six days,” he added. The campaign was designed by Stark Communications, the creative and branding company of Kerala Tourism.
On the first day we will see travelers going to places like Poovar, Kovalam and so on in Thiruvananthapuram, followed by other important destinations in other areas. Bloggers will travel to hill stations, beaches, marshes and experience village life and share their impressions on social media. The first edition of the domestic campaign will be deleted from the capital on March 25. March 31 from Kochi. The iconic luxury bus that usually carries bloggers will be absent this time due to the pandemic and every blogger will travel to a branded Innova accompanied by a tour officer.