E-book affords fast information to controlling money move – Every day Enterprise
Craig Alexander Rattray: “Most people do not understand cash flow”
Growth strategist Craig Alexander Rattray offers companies some timely tips on how to survive by controlling their cash flow.
Mr. Rattray, who has worked with a number of fast-growing companies in Scotland, has written a short and legible book in collaboration with Canadian accounting expert Jeff Borschow.
Mastering Cash Flow For Business Owners aims to provide homeowners with everything they need to know to ensure they maintain cash flowing in and out of their companies.
Within days of its launch, it reached number 1 in the hot new Amazon releases in management accounting.
“The biggest problem business owners have is cash,” said Rattray, CEO of Glasgow-based Excolo33. “Whether they grow up or fight, or just play, it is always money that is a problem.
“Most people do not understand cash flow and are afraid to ask, as they think they may be portrayed as not knowing what they need to know.
“Having considered what keeps business owners awake at night, we decided that the focus should be on cash. Since we are in a pandemic with people not being able to operate and generate cash, this is going to be a problem that people have had for a long time.
“This is a book that every business owner should have on the boardroom table. They do not have to follow everything, but they should be able to ask the questions of their financial team “Do you do this?” “Why don’t we do that?” and the like.
“A business can become insolvent even if it is profitable. You can still show that you have a profitable business, but you do not have the cash to pay the bills.
“Statistics show that 80% of small businesses fail within the first five years. We want to reverse this trend and give every business a chance to fight. “
“If it can help even a business owner, then it would be worth it.”
Interview: Craig Alexander Rattray
Craig Alexander Rattray writes a fortnightly column for the daily business
Get our exclusive cash flow tips from Craig’s book