A start-up survival guide | Business Standard News

It is rare for a Harvard Don to start a book saying “I do not know”. This is exactly what Tom Eisenmann does when it comes to the reasons why start-ups fail. There are many studies and volumes on successes, but almost none on failures.

Dr. Eisenmann’s book fills this gap. There is almost no agreement in both academia and the real world about both – what constitutes much less entrepreneurship in how failure is defined. He defines failure as “the first investors will never and will never make money” and creates exciting contexts to show …

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Posted: Wed, 31 Mar 2021. 23:13 IST

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