What is a Marketing Funnel

What is a marketing funnel? And why is it important for every marketer to have one?

It is a method of marketing used to get prospective customers to purchase products from you. It is a selling method where a customer visits your website looking for information that can help to solve a particular problem. You can build a rapport with every person you meet making use of certain tools.

This will help you better understand the needs of each visitor. This will allow you to provide the most relevant information to all your users. If you are able to build trust with a potential customer they're more likely to buy your products. The customer becomes the visitor.

Many customers become loyal customers over time and will be more likely to buy each item on your site. Marketing funnels are a collection of the various steps that are involved in turning visitors to buyer who is willing to buy whatever you offer.

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For every internet marketing professional, this is the ultimate objective. It is achievable with a well-designed funnel.

Your marketing materials are attracting people's attention and guiding them to the funnel. They enter the funnel once they fill out the forms that you have on your PERSONAL lead capture page. Since they're not likely to sign up for your business lead-capture page, I use the word "personal". They want to be leaders and not an organization.

Lead capture pages serve as the gateway to the funnel. When they click "Signup Now" or "Enter There", they will enter a completely new concept of marketing via network.

It is their decision. It is their decision. They don't have anything to sell you except your leadership skills and mentor and as someone who can assist them get more leads into their business.

This is how an advertising funnel functions.

On the "front-end" you can offer an offer that is free to draw and attract people who might be interested in purchasing your products later on in the sales funnel. To receive your product for free, join (also known as opt-in), and provide your email address and name. Then, you will add them to your mailing list.

Now that you have the contacts on your email, you are able to make them aware of offers that are similar to theirs.

When they sign to the offer, the user will be directed to a page that offers an affordable price, or what is known as a tripwire offer. This is where they'll be taken to the "backend" of your funnel.

If the buyer buys the lowest-priced deal, they will be taken directly to a similar offer at a more expensive price (commonly known as an Upsell). Anyone who purchases the lower priced offer will be taken to the next comparable product at a more expensive price. You can continue this process for a number of more.

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